Something from the Oven: Reinventing Dinner in 1950s America

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Viking, 2004 - Cooking - 306 pages
In this delightfully surprising history, Laura Shapiro—author of the classic Perfection Salad—recounts the prepackaged dreams that bombarded American kitchens during the fifties. Faced with convincing homemakers that foxhole food could make it in the dining room, the food industry put forth the marketing notion that cooking was hard; opening cans, on the other hand, wasn’t. But women weren’t so easily convinced by the canned and plastic-wrapped concoctions and a battle for both the kitchen and the true definition of homemaker ensued. Beautifully written and full of wry observation, this is a fun, illuminating, and definitely easy-to-digest look back at a crossroads in American cooking.

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User Review  - BookConcierge - LibraryThing

I couldn't even finish this. It had such promise. It could have been interesting, but it reads more like a sociology text book. I gave up after 90 pages. Read full review

LibraryThing Review

User Review  - dms02 - LibraryThing

This book was ok. I have other books on the food industry and cooking in America that were more to my liking. This book did contain some gems though. I was irate over what the ad execs were able to do ... Read full review


The Housewifes Dream
Something from the Oven
Dont Check Your Brains at the Kitchen Door

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About the author (2004)

Laura Shapiro was an award-winning writer at Newsweek for more than fifteen years. The author of Perfection Salad, she has written for many publications, including The New York Times, Rolling Stone, Granta, and Gourmet.

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