A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas

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Bloomsbury Publishing USA, Mar 4, 2014 - Business & Economics - 272 pages
2 Reviews
To get the best answer-in business, in life-you have to ask the best possible question. Innovation expert Warren Berger shows that ability is both an art and a science.

It may be the most underappreciated tool at our disposal, one we learn to use well in infancy-and then abandon as we grow older. Critical to learning, innovation, success, even to happiness-yet often discouraged in our schools and workplaces-it can unlock new business opportunities and reinvent industries, spark creative insights at many levels, and provide a transformative new outlook on life. It is the ability to question-and to do so deeply, imaginatively, and "beautifully.†?

In this fascinating exploration of the surprising power of questioning, innovation expert Warren Berger reveals that powerhouse businesses like Google, Nike, and Netflix, as well as hot Silicon Valley startups like Pandora and Airbnb, are fueled by the ability to ask fundamental, game-changing questions. But Berger also shares human stories of people using questioning to solve everyday problems-from "How can I adapt my career in a time of constant change?†? to "How can I step back from the daily rush and figure out what really makes me happy?†?

By showing how to approach questioning with an open, curious mind and a willingness to work through a series of "Why,†? "What if,†? and "How†? queries, Berger offers an inspiring framework of how we can all arrive at better solutions, fresh possibilities, and greater success in business and life.
 

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LibraryThing Review

User Review  - Razinha - LibraryThing

Kind of stunned at the "thought provoking" comments. What a revelation! Asking questions! How is inquisitiveness, or simple "I wonder..." thinking so surprising to so many reviewers? Berger put ... Read full review

LibraryThing Review

User Review  - Cecilturtle - LibraryThing

It took me a while to complete this book: despite it being relatively short and written in a very accessible style, it was dense with references and avenues for exploration, many of which I consulted ... Read full review

Contents

Introduction
The Power of Inquiry
Why We Stop Questioning
The Why What If and How of Innovative
Questioning
Questioning for Life
Acknowledgments
Index of Questions
A Note on the Author
Copyright

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About the author (2014)

Warren Berger has studied hundreds of the world's leading innovators, entrepreneurs, and creative thinkers to learn how they ask questions, generate original ideas, and solve problems. His writing and research on questioning and innovation has appeared in Fast Company, Harvard Business Review, and Wired. He is the author of The Book of Beautiful Questions and the internationally acclaimed book Glimmer, an in-depth analysis of creative thinking that was named one of Business Week's "Best Innovation & Design Books of the Year." Berger has appeared on NBC's "Today Show," ABC "World News," CNN, and NPR's "All Things Considered." He lives with his wife Laura E. Kelly in Westchester, New York. www.AMoreBeautifulQuestion.com.

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