Corporate public relations: a new historical perspective

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L. Erlbaum Associates, Jul 1, 1987 - Business & Economics - 180 pages
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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

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About the author (1987)

Marvin Olasky is Professor of Journalism at the University of Texas at Austin and a Senior Fellow at the Acton Institute for the Study of Religion and Liberty. He is the author of more than a dozen books of history and policy analysis, and the editor of "World, " a weekly news magazine from a Christian perspective. He has been an adviser to George Bush since 1993.

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