Mass Communication In India: A Sociological Perspective
This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Placing his argument in the global context within which mass communication takes place, the author:
- Emphasizes the distinction between communication and mass communication—the former being a two-way exchange and the latter mostly a one-way communication.
- Discusses the relevance of mass communication for the largely illiterate population of India, with particular reference to the type of media content and the inadequacy of conventional schooling.
- Discusses the rapid technological progress in the world in recent decades in the context of digitalization, computerization and media convergence, as well as the global nature of mass communication.
- Highlights that almost half the world`s population remains untouched by the communications revolution even at the beginning of the 21st century.
- Examines the potential of EDUSAT, the educational satellite launched recently, as a means to bring education and information to all sectors of the Indian population.
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EARLY YEARS OF THE PRINT MEDIA
NATIONAL AND INTERNATIONAL NEWS
GANDHIAN JOURNALISM AND THE JOURNALISM
THE FURTHER EXPANSION
THE FIRST REAL ELECTRONIC
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20th century advertising agencies American basic became become Bombay Bombay Talkies British broadcasting cable Calcutta camera cent channels citizens colour commercial communica computerized conglomerates Corporation countries cultural decades Doordarshan early economic editors EDUSAT electronic elite English entertainment film Gandhi global groups Hindi human hypodermic needle model images important India industry interests Internet interpersonal journalism journalists Kannada Kerala large number Lumiere Lumiere brothers Madhya Pradesh magazine major mass communication mass media media companies media ownership media units media users medium ment messages million modern newspapers organizations photographs photojournalism political population Pradesh print media production programmes published radio and television radio stations regions reports Reuters rural areas satellite shockumentaries silent films social society sound started Swadeshamitran Tamil tion Urdu V-chip viewers Vilanilam village visual wireless