Coming to Public Judgment: Making Democracy Work in a Complex World

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Syracuse University Press, 1991 - Democracy - 290 pages
"In his most important book to date, Daniel Yankelovich, the dean of American public research, offers a prescription for strengthening the public's hand in its silent power struggle with the experts. With insight gained from over thirty years of research into how public opinion is formed, Yankelovich focuses on an issue of rising concern to us all: the American public's eroding ability to influence its own future. His 'Ten Rule for Resolution' offer leaders and the media hard-hitting pragmatic suggestions for how to present the nation's problems to the American people- and, equally important, for how to listen to what the people have to say." -- Back Cover

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Contents

Introduction
1
A Missing Concept
15
What Is Quality in Public Opinion?
24
Copyright

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About the author (1991)

Daniel Yankelovich was born in Boston, Massachusetts on December 29, 1924. During World War II, he served in the Army. He received a bachelor's degree in 1946 and a master's degree in 1950 from Harvard University. After two years in Paris studying at the Sorbonne, he returned without a doctorate and went to work for a market research firm. He spent six years learning the ropes. He was a pollster, author, and public opinion analyst who mirrored the perceptions of generations of Americans about politics, consumer products, and social changes. In 1958, he founded Daniel Yankelovich Inc. His studies of American youths became the basis for a 1969 CBS television news special entitled Generations Apart. The company became Yankelovich, Skelly and White in 1974. Even when Saatchi and Saatchi, the advertising agency, later bought the company, Yankelovich remained chairman until 1986. He went on to form a new firm, Daniel Yankelovich Group. He wrote several books including New Rules: Searching for Self-Fulfillment in a World Turned Upside Down, Coming to Public Judgment: Making Democracy Work in a Complex World, The Magic of Dialogue: Transforming Conflict Into Cooperation, and Profit with Honor: The New Shape of Market Capitalism. He and I. M. Destler edited a collection of essays entitled Beyond the Beltway: Engaging the Public in U.S. Foreign Policy. He died from kidney failure on September 22, 2017 at the age of 92.

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