Subliminal: How Your Unconscious Mind Rules Your Behavior

Front Cover
Pantheon Books, 2012 - Psychology - 260 pages
11 Reviews
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
 

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Review: Subliminal: How Your Unconscious Mind Rules Your Behavior

User Review  - Goodreads

This comes across as an introduction to certain aspects of psychology. I don't think it'll be too enlightening for people who are already experts or acquainted with the field, but it's interesting for newcomers. The writer had a friendly style and often inserts his own voice in the text. Read full review

Review: Subliminal: How Your Unconscious Mind Rules Your Behavior

User Review  - Jeremiah - Goodreads

very kool illustrations of how our senses are not totally accurate. Read full review

Contents

Prologue
4
THE TWOTERED BRAIN
11
what it means when you dont call your mother
30
how you can see something without knowing
52
why we sometimes remember what never happened
79
Reading People
107
Sorting People and Things
145
InGroups and OutGroups
161
Feelings
176
Self
196
Acknowledgments
221
Index 249
248
Copyright

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About the author (2012)

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman's Rainbow and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
 
www.its.caltech.edu/~len




From the Hardcover edition.

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