Subliminal: How Your Unconscious Mind Rules Your Behavior

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Pantheon Books, 2012 - Psychology - 260 pages
7 Reviews
Leonard Mlodinow, the best-selling author of The Drunkard's Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.

Your preference in politicians, the amount you tip your waiter--all judgments and perceptions reflect the workings of our mind on two levels: the conscious, of which we are aware, and the unconscious, which is hidden from us. The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.

Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.
 

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LibraryThing Review

User Review  - jimocracy - LibraryThing

I really enjoyed this book! I think the author's thoughts on the subconscious are even more important than the cosmological books he co-authored with Stephen Hawking. Mlodinow did a very good job of ... Read full review

LibraryThing Review

User Review  - sbenne3 - LibraryThing

Good for a science book - will make you think about your subconscious and perceptions differently. It was s nice break from all of the novels I typically read in a year. Read full review

Contents

Prologue
3
The New Unconscious
11
The hidden role of our subliminal selves
30
The twotier system of the brain
52
How the brain builds memories
79
PART THE SOCIAL UN CONSCIOUS
107
Sorting People and Things
145
InGroups and OutGroups
161
Feelings
176
The nature of emotions why the prospect of falling
187
Self
196
Acknowledgments
221
Index
249
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About the author (2012)

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard's Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman's Rainbow and Euclid's Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
 
www.its.caltech.edu/~len

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