As Heard on TV: Popular Music in Advertising

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Ashgate Publishing, Ltd., 2010 - Music - 168 pages
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This work considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

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User Review  - rivkat - LibraryThing

A nice look at the complexities of using existing music in ads, both for the artists (often struggling for recognition or a good revenue stream but trying to preserve authenticity, which means ... Read full review


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About the author (2010)

Bethany Klein is Lecturer in Media Industries at the Institute of Communications Studies, University of Leeds, UK

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