The Art of SEO: Mastering Search Engine Optimization

Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola

"O'Reilly Media, Inc.", Oct 21, 2009 - Business & Economics - 608 pages

Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Recognize how changes to your site can confuse search engines
• Learn to build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.

Bibliographic information

• Title: The Art of SEO: Mastering Search Engine Optimization; Theory in Practice
• Authors: Eric Enge, Stephan Spencer, Rand Fishkin, Jessie Stricchiola
• Publisher: "O'Reilly Media, Inc.", 2009
• ISBN: 1449391664, 9781449391669
• Length: 608 pages
• Subjects: Business & Economics / E-Commerce / Digital Marketing; Business & Economics / E-Commerce / General; Computers / Design, Graphics & Media / Graphics Tools; Computers / Internet / Search Engines; Computers / Internet / Web Design; Computers / Internet / Web Programming; Computers / Languages / General; Computers / Languages / HTML; Computers / Languages / JavaScript