A Geography of Public Relations Trends: Selected Proceedings of the 10th Public Relations World Congress “Between People and Power”, Amsterdam 3 – 7 June 1985E. Denig, A. van der Meiden Selected Proceedings of the Xth Public Relations World Congress `Between People and Power', Amsterdam, June 3-7, 1985. |
Contents
| 3 | |
| 19 | |
the right to communicate | 43 |
Measuring PR effectiveness | 50 |
a new language a new approach | 61 |
the impact of electronics on PR | 72 |
gatekeeper or pontiff | 80 |
Managing communication in government | 87 |
Part six Trends in education 28 A report on the seminar | 293 |
The scientific setting of PR | 302 |
Theoretical and practical objectives in PR education | 307 |
PR education at universities | 317 |
A college model | 323 |
A university model | 328 |
The Berlin model | 332 |
Didactics of the casestudy method in PR curricula | 342 |
Part three Organizational communication | 99 |
Internal communication for greater involvement | 101 |
Communicating within a multinational | 123 |
Corporate culture | 129 |
Meetings as a tool of internal PR | 145 |
Methods of internal communication | 155 |
social auditing and motivation | 161 |
Part four Changes in society 15 Implications of social and technological changes | 171 |
A look at the future from the continents | 196 |
Complexity in international relations | 213 |
Survival of the individual in the information society | 220 |
PR in crises | 232 |
Competition overlaps and interrelations between various disciplines | 243 |
The role of PR in an organisation | 250 |
Part five The profession and its ethics 24 Reliability of the PR profession | 259 |
Management and moral standards | 275 |
Consultants and their code of conduct | 282 |
Public relations ethics in practice | 286 |
Systematics in PR casestudies | 352 |
Student participation in research projects | 360 |
Part seven Developments in public relations | 367 |
Worldwide marketing trends | 369 |
the unelected lawmakers | 382 |
Sponsoring sports and culture | 389 |
Significance of minority forces | 399 |
Role of women in PR | 407 |
PR for mergers | 414 |
Planning information for financial communities | 419 |
Emergence of soft values | 423 |
the organisation of a PR congress | 429 |
Speaking out for ourselves | 439 |
Recognizing the PR profession | 449 |
Fund raising | 456 |
Famous PR cases | 461 |
Biographies | 477 |
Other editions - View all
A Geography of Public Relations Trends: Selected Proceedings of the 10th ... E. Denig,A. van der Meiden No preview available - 2014 |
A Geography of Public Relations Trends: Selected Proceedings of the 10th ... E. Denig,A. van der Meiden No preview available - 1985 |
Common terms and phrases
activities advertising American become Brazil Burson-Marsteller clients concerned Concertgebouw congress consultants corporate culture countries course decision deontology dioxin disabled disciplines economic effective employees environment ethics example fact function Givaudan global goals Gold Paper groups guilders human ICMESA important increasing individual industry influence information society institutions inter-writer interest internal communications involved IPRA issues Japan journalists knowledge MacBride Report marketing mass media merger Netherlands opportunities organisation organization participation personal computers planning political position possible PR education PR professionals practice problems public relations practitioners public relations profession public relations professionals questions responsibility right to communicate role Seveso situation social society sponsorship strategy techniques Teleglobe Canada television Third World trends Tylenol understanding United Nations women worldwide