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achieved advertising Anamorphot Anamorphot aperture areas art director artificial light Arts Festival poster artwork background tone basic Bath Festival poster black and white blue book jackets booklet cover Brighton Festival Bromide paper client collage colour film combination contact print continuous tone photograph contrast cut-out half-tone depth of field designer's developer distorting camera Double page spreads Eadweard Muybridge enlarger example exposure film positive flash flat dot screen flowers Globe Playhouse Grant projector graphic design half-tone screen Henry Moore illustration page 23 John Hedgecoe lens lenses line and cut-out line film line print lith paper magazine Magic Toyshop manipulation needs normal obviously original photograph overprint painted paper negative photocollage photographic image photographic paper photosetting phototechniques Phototypesetting possible printed in two-colour printed on paper problems produce reversal scale self-adhesive sheet shots speed studio taken techniques three-colour line tonal transparency two-colour line typography viewfinder visual Wigmore Hall