Nudge: Improving Decisions about Health, Wealth and Happiness

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Yale University Press, 2008 - Psychology - 532 pages
1375 Reviews
Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting their freedom of choice.

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Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Atul - Goodreads

Behavioral Economics in every sphere of our living, it is an interesting discovery about decision making our control of/on it or not Read full review

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About the author (2008)

Thaler is the Henrietta Louis Johnson Professor of Economics at the Johnson Graduate School of Management at Cornell University.

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