Attitudes And Persuasion: Classic And Contemporary ApproachesThis book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity. |
Contents
Introduction to Attitudes and Persuasion | |
Conditioning and Modeling Approaches | |
The Messagelearning Approach | |
Judgmental Approaches | |
Motivational Approaches | |
Attributional Approaches | |
Combinatory Approaches | |
Selfpersuasion Approaches | |
A General Framework for Understanding | |
The Relative Importance of Recipient and Message | |
References | |
Other editions - View all
Attitudes And Persuasion: Classic And Contemporary Approaches Richard E Petty,John T Cacioppo Limited preview - 1996 |
Attitudes And Persuasion: Classic And Contemporary Approaches Richard E Petty,John T. Cacioppo No preview available - 2019 |
Common terms and phrases
adaptation level advocacy advocated Ajzen American Psychological Association approach arousal asked attitude change attitude measure attitude object attitudinal attractive attribution balance theory behavior beliefs Brehm Brock Cacioppo chapter classical conditioning cognitive dissonance cognitive dissonance theory cognitive responses congruity theory consistency contrast effect counterarguments counterattitudinal credibility cues demand characteristics discrepancy discussion dissonance theory Eagly elements evaluated example experiment Experimental Social Psychology external factors favorable thoughts feel Festinger Fishbein foot-in-the-door technique Greenwald Hovland important increased inferences influence initial attitude Insko involvement issue Janis Journal of Experimental Journal of Personality learning manipulation McGuire message arguments negative observational learning occur one’s opinion Ostrom person’s attitude Personality and Social perspective persuasive communication persuasive message Petty positive predicted presented proattitudinal produced rating scale reactance recipient result rewards self-perception theory Sherif sleeper effect social judgment theory stimulus subjective norm suggests syllogism Thurstone scale topic triads variables Zanna