How to Write a Good AdvertisementIn How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results. |
Other editions - View all
How To Write A Good Advertisement: A Short Course In Copywriting Victor O. Schwab Limited preview - 2016 |
How to Write a Good Advertisement: A Short Course in Copywriting Victor O. Schwab Limited preview - 2023 |
Common terms and phrases
actually advantages advertising copy AIDA Ask for Action attention attractive basic body copy body matter booklet booster stations cent better Test Claude Hopkins copy appeals copy job copy length copy story copy testing copywriter cost coupon course cumulative effect dealers desires duck soup emotional example experience factors facts fundamentals give hard-boiled attitude headline Homer nodded idea increase induce Jim Young John Caples kind layout longer copy look magazine mail-order advertising Mail-Order Conclusion Mark Twain merely mind negative negative approach newspaper obvious offer paragraph perhaps persuasive picture piece of copy position present profitable prospect prove publication pull for inquiries quantity Quiz on Chapter reader readership reason response sales angles salesman selling simple sometimes space specific split-run subheads successful talk tell things Walter Weir words worth writing