Reviews

VICTORY LAB: The Secret Science of Winning Campaigns

Editorial Review - Kirkus - Jane Doe

How political campaigns have mastered marketing tools to profile the electorate.In his second book, Monocle Washington correspondent Issenberg (The Sushi Economy: Globalization and the Making of a Modern Delicacy, 2007) incorporates his experiences covering the 2008 election for the Boston Globe. He provides anecdotes gleaned from interviews with leading political consultants and a historical ... Read full review

User reviews

LibraryThing Review

User Review  - ohernaes - LibraryThing

Great story of the work of political campaigns and political participation generally. Someone interested in applying the methods in another context, such as another country, must keep in mind how much ... Read full review

LibraryThing Review

User Review  - elmoelle - LibraryThing

The reason that I have always been interested in politics is because of the ideas behind the political contests. I want to ensure that the person who is elected to whatever position they are running ... Read full review

LibraryThing Review

User Review  - boingerhead - LibraryThing

I received this book just ahead of the 2012 election, and I was disappointed that I had such a hard time getting into it. Once I got about a third of the way, things kind of clicked and I was able to ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Steven Lee - Goodreads

Following Barack Obama's surprising victory in the Iowa Caucuses in 2008 a great deal has been made about how exactly the Obama team managed to pull it off. The campaign's impressive work in the 2008 ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Stephanie Downard - Goodreads

The Victory Lab is a great compilation of the history of political campaigns and the influence statistics has made on political campaigns. I throughly enjoyed this book. It is not for those who are ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Michael O'shaughnessy - Goodreads

Good piece for people who've never laced up their sneakers and knocked on doors for a political candidate. For people who are familiar with campaigning technique, it offers a good survey but not a ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Shai Sachs - Goodreads

A really excellent and engaging book on the history of data management in politics, which, as a bonus, features some fairly compelling characters. As someone who works in the cottage industry that is ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Brigitta Johnson - Goodreads

Probably only going to be interesting to people in politics - and I truly mean politics not policy. Messaging, strategy, emerging micro trends and he means we use to convey those messages etc. that ... Read full review

Review: The Victory Lab: The Secret Science of Winning Campaigns

User Review  - Louis - Goodreads

Sasha Issenberg's The Victory Lab: The Secret Science of Winning Campaigns explores the evolution of political campaigns—campaigns are increasingly relying on analysis of empirical data at deeper ... Read full review

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All reviews - 32
4 stars - 11
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All reviews - 32

All reviews - 32
Kirkus - 1