Lifestyle Marketing: Reaching the New American ConsumerIn today's competitive economic environment, knowing your customer has never been more important. Research shows that most companies do not segment their market by lifestyle. Instead, they rely solely on demographic factors to define their customers. This book helps marketers understand how to reach customers from children to tweens and singles to seniors. It demonstrates how such trends as cross-shopping and the blurring of gender roles can be accounted for by one's overall marketing strategy. |
References to this book
The Affluent Consumer: Marketing and Selling the Luxury Lifestyle Ronald D. Michman,Edward M. Mazze No preview available - 2006 |
The Affluent Consumer: Marketing and Selling the Luxury Lifestyle Ronald D. Michman,Edward M. Mazze No preview available - 2006 |