Nudge: Improving Decisions about Health, Wealth, and Happiness

Front Cover
Penguin Books, 2009 - Business & Economics - 312 pages
688 Reviews
For fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, a revelatory new look at how we make decisions
 
More than 750,000 copies sold
 
New York Times bestseller
An Economist Best Book of the Year
Financial Times Best Book of the Year


Nudge is about choices—how we make them and how we can make better ones. Drawing on decades of research in the fields of behavioral science and economics, authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make—ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources—and show us how sensible “choice architecture” can successfully nudge people toward the best decisions. In the tradition of The Tipping Point and Freakonomics, Nudge is straightforward, informative, and entertaining—a must-read for anyone interested in our individual and collective well-being.

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Great examples and explanations. - Goodreads
Another book about research, minus the pain. - Goodreads
Fascinating insights into human thought and behaviour! - Goodreads
Easy to read and informative. - Goodreads
I found myself frustrated by the circuitous writing. - Goodreads
Enjoyable read and well researched with rich anecdotes. - Goodreads

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Robin Witt - Goodreads

Nudge starts out strong - interesting concepts, for sure. 5 stars for the term - Choice Architecture. The examples presented are compelling... but vague (I checked out the audiobook from the library ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Michael Hines - Goodreads

Some really good ideas on how architecting choices can manipulate people's behavior. I have some philosophic differences with his larger direction of Libertarian Paternalism, but agree with the real-world pragmatic approach to challenging existing economic dogma. Read full review

About the author (2009)

Richard H. Thaler, a pioneer in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.
 
Cass R. Sunstein is the Robert Walmsley University Professor at Harvard Law School, where he is the founder and director of the Program on Behavioral Economics and Public Policy. He is by far the most cited law professor in the United States. From 2009 to 2012 he served in the Obama administration as Administrator of the White House Office of Information and Regulatory Affairs. He has testified before congressional committees, appeared on national television and radio shows, been involved in constitution-making and law reform activities in a number of nations, and written many articles and books, including Simpler: The Future of Government and Wiser: Getting Beyond Groupthink to Make Groups Smarter.

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