The Commercial Appropriation of FameCover -- Half-title page -- Series page -- Title page -- Copyright page -- Contents -- List of Figures -- Foreword by Professor Graeme Dinwoodie -- Preface -- Table of Cases -- 1 Introduction -- 1.1 Overview -- 1.2 Scope of This Book -- 2 Relevant Insights from Cultural Studies on Contemporary Fame -- 2.1 Overview of Cultural Studies -- 2.2 Existing Legal Literature and Cultural Studies -- 2.3 Relevant Insights from Cultural Studies -- 2.3.1 The Celebrity as Defined by Widespread Public Identification -- 2.3.2 The Celebrity as a Cultural Sign -- 2.4 Interim Observations -- 3 The Right of Publicity in the United States -- 3.1 Outline of a Right of Publicity Claim -- 3.2 Overview of the Theoretical Justifications for the Right of Publicity -- 3.2.1 Lockean Labour Considerations -- 3.2.2 Unjust Enrichment Considerations -- 3.2.3 Incentive Creation Considerations -- 3.2.4 Allocative Efficiency Considerations -- 3.3 The New Deal -- 4 Right of Publicity and Indicia of Identity -- 4.1 The 'Use of Identity' Requirement in a Right of Publicity Claim -- 4.2 Identifiability: Name, Likeness and Other Indicia of Identity -- 4.2.1 Name -- 4.2.2 Likeness -- 4.2.3 Evocative Aspects of Identity -- 4.2.4 Interim Conclusions -- 4.3 Evocative Use and Identification -- 4.3.1 The 'Well-Knownness' of a Celebrity: A Cultural Studies Perspective -- 4.3.2 Evocative Identification of a Well-Known Individual by the Audience -- 4.4 Summary and Conclusions -- 5 Right of Publicity and the Appropriation of Commercial Value of Identity -- 5.1 The 'Appropriation of Commercial Value' Requirement in a Right of Publicity Claim -- 5.1.1 Definition of 'Commercial Value' -- 5.1.2 Definition of 'Appropriation' -- 5.2 The Difference between Use in a Commercial Context and Use of Associative Value -- 5.2.1 Incidental Use Doctrine to Exclude First Amendment-Protected Uses |
Contents
Relevant Insights from Cultural Studies | 12 |
The Right of Publicity in the United States | 39 |
Right of Publicity and Indicia of Identity | 64 |
5 | 106 |
Food Stores | 122 |
Right of Publicity and the Freedom of Speech under | 145 |
and Edgar Autumn | 172 |
Cultural Studies and the Common Law Passing Off Action | 199 |
Digital Fandom | 246 |
Conclusions | 265 |
| 278 | |
| 304 | |
Other editions - View all
The Commercial Appropriation of Fame: A Cultural Analysis of the Right of ... David Tan Limited preview - 2017 |
The Commercial Appropriation of Fame: A Cultural Analysis of the Right of ... David Tan No preview available - 2017 |
Common terms and phrases
2nd Cir 9th Cir advertisement Amendment defence analysis associative value audience Australia brand celebrity identity celebrity individual celebrity persona celebrity sign celebrity’s identity character commercial appropriation commercial exploitation commercial value common law constitutional consumers consumption contemporary celebrity context Crocodile Dundee cultural studies damage David defendant defendant’s product Dyer Electronic Arts Inc Elvis Presley Entertainment Law Journal ETWCorp evocative expressive F 2d F Supp 2d Facebook fame fan fiction free speech goodwill Ibid identified indicia of identity Intellectual Property Irvine judicial Lanham Act Law Review McCarthy McCracken meanings merchandising misrepresentation Ninth Circuit NYS 2d Onassis passing off action passing off claim personality plaintiff plaintiff’s identity political speech property right protection Pty Ltd publicity claim Publicity Rights recoding recognised relevant Restatement Third right of publicity Rihanna semiotic social media Sports star Supreme Court television Topshop transformative use test unauthorised commercial Vanna White video game Wendt Zacchini