Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence: Managing the Opportunities Created by Digital Convergence

Pagani, Margherita

Idea Group Inc (IGI), Jan 1, 2000 - Computers - 258 pages

Digital television is based on the transmission of a numerical or digitized signal that is transformed through algorithms into a signal that removes all redundancies of space and time. The signal is broadcast through compelling delivery systems (cable, satellite, terrestrial, optical fibers). The user's reception of the digital signal is made possible through a digital adapter (set top box or decoder) which is connected to the normal television or integrated with the digital television in the latest versions. Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence attempts to address the issues that managers in the multimedia industry have been confronted with while developing and implementing this innovative technology.

Contents

• Chapter I The Digital Metamarket: 1
• Measuring the Potential for IT Convergence at Macro Level: 31
• PART II MULTIMEDIA AND INTERACTIVE DIGITAL TELEVISION: 52
• Chapter III Digital Television: 53
• Chapter IV The Economic Implications of Digital Technologies: 75
• Chapter V Interactive Digital Television: 96
• PART III MANAGING THE OPPORTUNITIES CREATED BY DIGITAL CONVERGENCE: 134
• Chapter VI Branding Strategies for Digital Television Channels: 135
• Chapter VII The Critical Role of Content Media Management: 156
• Chapter VIII Digital Rights Management: 180
• Chapter IX Conclusions: 196
• Appendix: 201
• References: 218
• About the Author: 233

About the author

Margherita Pagani is Assistant Professor of Management at Bocconi University (Milan) and Head Researcher for New Media&Tv-lab at the I-LAB Centre for Research on the Digital Economy. She is Associate Senior Editor for the Journal of Information Science and Technology (JIST). She was Visiting Professor at Redlands University (California) and Visiting Scholar at Sloan-MIT (Massachusetts Institute of Technology) where she collaborates within the working group “Value Chain Dynamics” (Communications Future Program). She is member of the Editorial Advisory Board of International Journal of Cases on Electronic Commerce (IJCEC), Industrial Marketing Management, European Journal of Operational Research, International Journal of Technology Management and Tourism Management. She is the author of the books La Tv nell’era digitale (EGEA, 2000), Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence (IRM Press – USA, 2003 and Communication Books – Korea, 2006), Wireless technologies in a 3G-4G mobile environment: exploring new business paradigms (EGEA – 2006). She has edited the book Mobile and Wireless Systems Beyond 3G: Managing New Business Opportunities (IRM Press 2005) and Encyclopedia of Multimedia Technology and Networking (Idea Group Reference 2005). She has published articles focused on mobile adoption models and interactive digital television in Information&Management (Elesevier), Journal of Interactive Marketing (Wiley) and The International Journal on Media Management. [Editor]

Bibliographic information

• Title: Multimedia and Interactive Digital TV: Managing the Opportunities Created by Digital Convergence: Managing the Opportunities Created by Digital Convergence
• Editor: Pagani, Margherita
• Publisher: Idea Group Inc (IGI), 2000
• ISBN: 1931777543, 9781931777544
• Length: 258 pages
• Subjects: Computers / Digital Media / Video & Animation; Computers / Interactive & Multimedia; Technology & Engineering / Television & Video