Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and TechnologiesWeb 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. |
Contents
Pull Media Not Push | 21 |
3 | 33 |
Rapidly Changing Online Landscapes | 49 |
Copyright | |
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Other editions - View all
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends ... Tom Funk Limited preview - 2008 |
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends ... Tom Funk No preview available - 2009 |