Nudge: Improving Decisions about Health, Wealth and Happiness

Front Cover
Penguin Books, 2009 - Psychology - 305 pages
655 Reviews

Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness.

Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way.

The question is: when do we need a nudge in the right direction?


'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage'
Steven D. Levitt,
co-author of Freakonomics

'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself'
Michael Lewis
author of Liar's Poker

'Nudge won't nudge you - it will knock you off your feet'
Daniel Gilbert,
author of Stumbling on Happiness

'Hot stuff . . . an idea whose time seems to have come'
Bryan Appleyard,
Sunday Times

'Hugely influential . . . choice architects are everywhere'
Andrew Sparrow,

'All the rage . . . the issue is not 'to nudge or not to nudge'; it is how to nudge well'
Matthew Taylor,
Daily Telegraph

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Great examples and explanations. - Goodreads
Another book about research, minus the pain. - Goodreads
Fascinating insights into human thought and behaviour! - Goodreads
Easy to read and informative. - Goodreads
I found myself frustrated by the circuitous writing. - Goodreads
Enjoyable read and well researched with rich anecdotes. - Goodreads

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Kressel Housman - Goodreads

Any mother of teenagers who brings this book into her house is opening herself up for comment. The comment I got was, “What is this? A how-to book?” That's because my son was reading the title as the ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Robin Witt - Goodreads

Nudge starts out strong - interesting concepts, for sure. 5 stars for the term - Choice Architecture. The examples presented are compelling... but vague (I checked out the audiobook from the library ... Read full review

About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

Bibliographic information