Nudge: Improving Decisions about Health, Wealth and Happiness

Front Cover
Penguin Books, 2009 - Psychology - 305 pages
1395 Reviews
Nudgeis the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness. Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way. The question is- when do we need a nudge in the right direction? SOME NUDGES-'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage' Steven D. Levitt, co-author of Freakonomics'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself' Michael Lewis author of Liar's Poker'Nudge won't nudge you - it will knock you off your feet' Daniel Gilbert, author of Stumbling on Happiness 'Hot stuff . . . an idea whose time seems to have come' Bryan Appleyard, Sunday Times'Hugely influential . . . choice architects are everywhere' Andrew Sparrow, Guardian'All the rage . . . the issue is not 'to nudge or not to nudge'; it is how to nudge well' Matthew Taylor, Daily Telegraph

What people are saying - Write a review

User ratings

5 stars
197
4 stars
504
3 stars
481
2 stars
172
1 star
41

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Yuekun Liu - Goodreads

A good choice architect would help people make good decisions and benefit the society. Read full review

Other editions - View all

About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

Bibliographic information