Nudge is the book that changes the way we think about choice, showing how we can influence people, improving decisions about health, wealth and happiness.
Using eye-opening real life examples, Richard H. Thaler and Cass R Sunstein show that no choice is ever presented in a neutral way.
The question is: when do we need a nudge in the right direction?
'I love this book. It is one of the few books I've read recently that fundamentally changes the way I think about the world. Just as surprising, it is fun to read, drawing on examples as far afield as urinals, organ donations and marriage'
Steven D. Levitt,
co-author of Freakonomics
'This book is terrific. It will change the way you think, not only about the world around you and some of its bigger problems, but also about yourself'
author of Liar's Poker
'Nudge won't nudge you - it will knock you off your feet'
author of Stumbling on Happiness
'Hot stuff . . . an idea whose time seems to have come'
'Hugely influential . . . choice architects are everywhere'
'All the rage . . . the issue is not 'to nudge or not to nudge'; it is how to nudge well'