Nudge: Improving Decisions about Health, Wealth and Happiness

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Penguin Books, 2009 - Psychology - 305 pages
1398 Reviews

Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly.

We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike.

This is one of the most engaging, provocative and important books you will ever read.

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Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Peter Kahn - Goodreads

Fabulous book about how choice architecture can improve people's lives by encoding goals in the structure of the system. The cookies get placed after the fruit in the cafeteria line, or the default ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Yuekun Liu - Goodreads

A good choice architect would help people make good decisions and benefit the society. Read full review

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About the author (2009)

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Karl N. Llewellyn Distinguished Service Professor of Jurisprudence, University of Chicago Law School and Department of Political Science.

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