The Platinum Rule: Discover the Four Basic Business Personalities andHow They Can Lead You to Success

Front Cover
Grand Central Publishing, Dec 14, 2008 - Self-Help - 304 pages
2 Reviews
In this entertaining and thought-provoking book, Tony Alessandra and Michael O'Connor argue that the "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.
 

What people are saying - Write a review

User Review - Flag as inappropriate

One of the most life altering books I have ever read. These principles can be applied to any area of life, not only business. Fantastic read.

Review: The Platinum Rule: Discover the Four Basic Busines

User Review  - Overstock.com

Excellent book giving practical advice on how to deal with customers or people in general based on a simple assessment of their personality type. Read full review

Contents

ACKMOWLEDQMENTS
HAS THE GOLDEN RULE LOST ITS GLITTER?
GETTING TO KNOW THE FOUR BASIC STYLES
HOW TO TELL WHERE YOU FIT
THE KEY TO GETTING A QUICK HANDLE ON ANYBODY
HOW To READ THE MIXED STYLES
COPING PRODUCTIVELY WITH THE OTHER STYLES
HOW TO ADAPT TO ANYONE AND RETAIN YOUR OWN IDENTITY
USING INDIVIDUAL DIFFERENCES TO BRING OUT THE BEST IN GROUPS
CREATING A HIGHPERFORMANCE LEADERSHIP STYLE
HOW TO SELL BY STYLE
PROVIDING SERVICE WITH STYLE
CHANGING THE REST OF YOUR LIFE BY CREATING POSITIVE RELATIONSHIPS
Copyright

Other editions - View all

Common terms and phrases

About the author (2008)

Dr. Tony Alessandra helps companies build customers, relationships, and the bottom-line, and shows them how to achieve market dominance through specific strategies designed to outmarket, outsell, and outservice the competition. Dr. Alessandra is president of Online Assessments, (OnlineAC.com) a company that offers online assessments and tests; co-founder of MentorU.com, an online e-learning company; and Chairman of the Board of BrainX, a company that offers online digital accelerated-learning programs. He is a widely published author and was recognized by Meetings & Conventions Magazine as one of America's most electrifying speakers, Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985 and is a member of the Speakers Roundtable, a group of 20 of the world's top professional speakers.

Bibliographic information