Golden Holocaust: Origins of the Cigarette Catastrophe and the Case for Abolition

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University of California Press, 2011 - Medical - 737 pages
3 Reviews
“The great cause of global health is in Robert Proctor’s debt. Golden Holocaust is a model of impassioned scholarly research and advocacy. As Proctor so powerfully demonstrates, the time has come to hold the tobacco industry accountable for the massive disease, debility, and death that they produce around the world.”--Allan M. Brandt, author of The Cigarette Century

"Robert Proctor unpacks the sad history of an industrial fraud. His tightly reasoned exploration touches on all topics on which the tobacco makers lied repeatedly to Congress and the public."--Don Kennedy, President Emeritus, Stanford University and former Editor, Science

"This book is a remarkable compendium of evil. It will keep you spinning from page one through the last with a detailed description of how one of the most notorious industries in American history deceived and manipulated the public, the politicians, and the scientific community into allowing an age-old toxin to be breathed directly into the lungs of millions of Americans. It is the type of book that makes you wonder how, in God’s name, this could have happened?"-David Rosner, author of Deceit and Denial

"Proctor powerfully documents how a small number of tobacco companies caused a tragic, global epidemic. His account of this history and of the 'lessons learned' is relevant to the ongoing effort to end the tobacco epidemic and to efforts to control emerging pandemics of non-communicable diseases." --Jonathan M. Samet, M.D., M.S., Director, Institute for Global Health, University of Southern California

“Proctor weaves together the public historical record with inside details and insights from thousands of once secret industry documents. Anyone who cares about health, deception, science or politics will learn something new from this book.”-Stanton A. Glantz, Professor of Medicine, UC San Francisco, and author of The Cigarette Papers

"A powerful indictment of the world's deadliest industry"-John R. Seffrin, PhD, Chief Executive Officer, American Cancer Society

"By carefully analyzing formerly secret industry documents, Proctor has shown how cigarette manufacturers knew that the "filters" on virtually all cigarettes sold today are utterly fraudulent. His call for a ban is likely to change how we think about such devices; this excellent book is a must read for tobacco control and environmental activists alike."--Thomas E. Novotny, MD MPH, Former US Assistant Surgeon General and CEO, Cigarette Butt Pollution Project.

"Scholarly yet eminently readable, indeed gripping, this book asks us to consider what the end game for tobacco might look like. A must-read for policy makers and public health officials, and for anyone struggling against the tobacco industry in the field."--Professor Judith Mackay, Senior Advisor, World Lung Foundation, Hong Kong, China SAR"

"The machine-rolled cigarette is the single most deadly consumer product ever made. Proctor's powerful, witty, and wide-ranging book shows how we came to accept as normal the promotion and use of products that have caused a global epidemic of disease and death. But more importantly, he outlines a way to end this grim chapter in human history."--Ruth E. Malone, RN, PhD, FAAN, Editor, Tobacco Control

“This is the most important book on smoking in fifty years. Proctor’s unique mix of scholarship, readability, wit and political understanding tells a no-holds-barred story with conclusions that governments cannot afford to ignore. It will change the course of public health history.”--Professor Mike Daube, President, Australian Council on Smoking and Health

"Proctor draws masterfully from a vast archive of documents wrested from the industry, including many never before discussed, and mounts an unforgettable case about what the tobacco industry has done and what we must do about it. This is the book to help us understand what we must do to save lives."--Peter Galison, author of Einstein's Clocks, Poincaré’s Maps

"Golden Holocaust will stand indelibly as a landmark in the field of medicine and the history of science. It is a monument of committed scholarship and cool passion, making brilliant use of the new technics of data-mining to reveal a terrible calculus, while giving the lie to claims that advocacy must be the enemy of objectivity. Lives, far too many lives, depend on what this book contains."--Iain Boal, Birkbeck College, London and Guggenheim Fellow in Science and Technology

"Robert Proctor draws an unvarnished conclusion: that the tobacco industry, and the men who led it, were evil, plain and simple. They knowingly sold a product that, when used as intended, killed people. And then they conspired to suppress the evidence. Not everyone will agree with Proctor, but anyone interested in the intertwined issues of science and health, and culture and commerce, needs to read this book."--Naomi Oreskes, coauthor of Merchants of Doubt

“Robert Proctor lays bare the deliberate choices made by the tobacco companies to addict their customers and cause premature death. Here is clarity to the unprecedented scientific fraud perpetrated by the tobacco industry.”--William A. Farone, Ph.D. Chairman, Applied Power Concepts, Inc. (formerly Director of Scientific Research for Philip Morris USA, 1977-1984).



 

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User Review  - BrendaRT20 - LibraryThing

If only I'd had this book or this information when I was a teenager. I was totally shocked. I had no idea that tobacco is just one of the many carcinogens in cigarettes, nor that the industry knew as ... Read full review

Contents

List of Illustrations
1
Who Knew What and When?
13
Cigarette pack sex Israeli style
18
Subliminal advertising for Marlboro using Ferrari Formula one cars
19
Listerine cigarettes sold by AxtonFisher in the 1930s
20
vending machine ad on a matchbook
21
Cigarette packs for your dollhouse or toy soldier
22
Angel H Roffos image of tobacco tar tumors on the ear of a rabbit circa 1936
23
Agnotology in Action
289
e Impact of Industry Disinformation
305
Filter Flimflam
340
e Grand Fraud of ventilation
357
inhalation with sexual gratification
372
ink Dont Smoke campaign
372
Carcinogens in tobacco smoke Philip Morris 1961
372
A Frank Statement to Cigarette Smokers January 4 1954
372

e Führer Has Called Us And We All Say yesfrom the German tobacco trade 1938
24
part one The Triumph of the Cigarette
25
e FlueCuring Revolution
31
Matches and Mechanization
36
War Likes tobacco tobacco Likes War
44
e Second Addiction
49
Marketing Genius Unleashed
56
Sponsoring Sports to Sell Smoke
88
Parties the Arts and Extreme Expeditions
118
tobacco 2 0
134
part two Discovering the Cancer Hazard
145
Early Experimental Carcinogenesis
149
Roffos Foray and the Nazi Response
155
tobaccoFriendly Research at the Medical College of virginia
171
Claude E teagues 1953 Survey of Cancer Research
191
Clandestine Cancer Research Financed by tobacco via the Damon Runyon Fund
200
Ecustas Experiments
210
July 1 1953
217
Consensus Hubris and Duplicity
224
part three Conspiracy on a Grand Scale
253
16
257
e tobacco Institutes graphic agnotology 1979
372
Lorillard ad for highly ventilated true cigarettes 1976
372
Dr Kool paperweight 1930s 35 Like a peeing section in a swimming pool?
372
Freebasing to Augment a Cigarettes Kick
390
e Light Cigarette Scam
406
Penetrating the Universities
418
Historians Join the Conspiracy
459
part four Radiant Filth and Redemption
483
Whats Actually in your Cigarette?
489
ree Mile Marlboro
506
e odd Business of Buttsand the Global Warming Wild Card
513
Safer Cigarettes?
519
Globalizing Death
539
What Must Be Done
549
Notes
563
Selected Bibliography
667
Lexicon of Tobacco Industry Jargon
681
Timeline of Global Tobacco Mergers and Acquisitions
691
Timeline of Tobacco Industry Diversification into Candy Food Alcohol
697
Index
703
Copyright

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About the author (2011)

Robert N. Proctor is Professor of the History of Science at Stanford University and author of Cancer Wars, Racial Hygiene, and The Nazi War on Cancer He is also a Fellow of the American Academy of Arts and Sciences.

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