Assorting: A Problem Solving Process Approach to Consumer Shoppng, Volume 2 |
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1.00 ASSORTING 16 F(FOR VARIANCES 16 SAMPLE 16 SAMPLE SIZE 16 STD DEV 18.00 ASSORTING STAGE abstract information alternative analysis aspects assorting process assorting viewpoint assortment problem asymmetrical transfer attributes basic behavior CHANGE STD DEV classification scheme complete COMPLETE MEASURE concepts consideration sets constructive browsing constructive search consumer database management system decision decomposed decomposition decrease defined detailed DEV S.E.M. S,M DF 16 F(FOR DF 16 MEAN DF MEAN CHANGE direct search facilitate factor formal HOTELLING T SQUARE hypotheses implies in-store Latin Square LAYOUT EFFECTS LEVENE M,S S,M M,S STATISTICS marketing MEAN CHANGE STD method multivariate test Newell and Simon null hypothesis number of products observed PEPSI potential problem space product choice product information relationship representation retrieval S.E.M. S,M LAYOUT SAMPLE SIZE 9.00 sequence session shopper shuffled layout significant specific STATISTICS T POOLED STD DEV S.E.M. store layout strategy supermarket T-test task environment theory treatment