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1.00 ASSORTING 16 F(FOR VARIANCES 16 M,S S,M LAYOUT 16 MEAN CHANGE 18.00 ASSORTING STAGE abstract information alternative analysis assorting process assortment problem asymmetrical transfer attributes basic behavior CHANGE STD DEV complete COMPLETE MEASURE concepts consideration sets constructive browsing constructive search consumer database management system decision decomposition decrease defined DEV S.E.M. SAMPLE DF T POOLED direct search display facilitate factor formal FREEDOM P VALUE HOTELLING T SQUARE hypotheses implies in-store Latin Square LAYOUT EFFECTS LAYOUT MEAN CHANGE LEVENE M,S S,M LAYOUT MEAN MEAN CHANGE STD method multivariate test Newell and Simon null hypothesis number of products observed POOLED CORRELATION MATRIX potential problem solving process problem space product choice product information representation SAMPLE SIZE 9.00 SAMPLE SIZE M,S S,M session shuffled layout specific SQUARE F VALUE STATISTICS P VALUE STD DEV S.E.M. strategy supermarket T-test task environment theory treatment VALUE DEGREES VALUE DF