Fran?ois Coty: Fragrance, Power, Money

Front Cover

Artist, financier, politician, industrialist, philanthropist, lover, and above all-parfumeur-Fran´┐1/2ois Coty revolutionized the fragrance industry during the first thirty years of the twentieth century. The genius visionary behind such legendary scents as Chypre and La Rose Jacqueminot, Fran´┐1/2ois Coty rose to extraordinary fame and fortune during his lifetime, following his extraordinary "nose" to exalt women with his innovative luxury products.

Presenting a dazzling study of the sensational "Emperor of Fragrance" and France's first billionaire, this unprecedented biography traces Coty's life and legacy from his familial roots through his death in 1934 and the transformations of Coty, Inc. into the cosmetics powerhouse it remains today.

Born in 1874, next-door to the house of his relative and idol Napoleon Bonaparte, Fran´┐1/2ois Coty was orphaned at the age of seven. He spent his childhood under the care of the Jesuit priests and elderly women of his ancestral Italian family in Ajaccio, the capital of Corsica. After briefly serving in the reserves of the French army, Coty became a parliamentary attach´┐1/2 for a well-connected family friend and prominent Parisian senator. Coty spent four years absorbing Paris's political and cultural scene of the fin de si´┐1/2cle before discovering his extraordinarily sensitive sense of smell. He set out to create his first fragrance in 1904; by 1906, he was a millionaire.

Drawing upon Coty's personal correspondences, memoranda, and papers, the authors have crafted a modish and masterful biography of France's first man of fragrance. Rich in intimate anecdotes involving such figures as Coco Chanel, Ren´┐1/2 Lalique, former kaiser Wilhelm Hohenzollern II, and Sergei Diaghilev, this comprehensive treatment of one of history's most captivating, elegant, and complex fashion and business leaders will be appreciated by history aficionados, fashion industry devotees, and anyone who enjoys a fine fragrance and a good story.

 

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Contents

Frances First Billionaire
23
Corsica 187498
34
Paris 18991902 La Belle Epoque
44
The Nose and Grasse
55
Les Visionnaires
61
La Cite des Parfums
80
Perfuming the Globe
97
The Corsican Initiative
112
Gotnareanu at the Helm
224
Henriettes Havoc
229
World War II to 1965
235
Flight from France
237
Coty Inc Winnie Awards
248
Return to Liberated Paris 1945
253
The Next Generations
261
Epilogue
279

The Billionaire Collects
121
Napoleon of the Press 1922
142
Prince of Politics 191034
159
Fortune Fades
190
1929 Catastrophe Divorce and Yvonne Remarries
200
Miracle Man Meets His Maker 1934
213
Acknowledgments
287
Notes
292
Bibliography
296
Index
308
Copyright

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About the author (2009)

Roulhac B. Toledano is a Pelican Publishing author.

Elizabeth Z. Coty is the granddaughter-in-law of Franšois Coty and the former director of Cosmetics and Fragrance for Coty, Inc. New York. She was named Professional Woman of the Year by the New York Journal-American in 1960 and went on to work as the founder and publisher of Marbella Times newspaper and magazine in Spain.

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