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"The Innovator's Dilemma" shows the reader the different challenges that a person must face if they want to make a change in the system they are working with. And how for some of those who face the challenges, and stand by their thoughts and plans, results can be not only personally rewarding, but also a great hit (commercial and scientific) for the organizations they work in. It cites several examples on how different ideas were initially rejected and ended up being the heroic super-ideas that eventually saved or made the companies continue with their success. 

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Innovation drives success in business. This book focuses on the concept of "disruptive technologies" and the abandonment of traditional business practices when it comes to research and development. - Recommended by Justin, Marketing Club President

Review: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business

User Review  - Sean Brandt - Goodreads

This is a good book for those interested in business and innovation, but I found it repetitive and at times disjointed. Basically, disruptive technologies must be managed differently than sustaining ... Read full review

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