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User Review  - brikis98 - LibraryThing

A pretty convincing argument for why large, established companies struggle to keep up with disruptive innovations. It turns out that the very things that make those companies dominant in an existing ... Read full review

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"The Innovator's Dilemma" shows the reader the different challenges that a person must face if they want to make a change in the system they are working with. And how for some of those who face the challenges, and stand by their thoughts and plans, results can be not only personally rewarding, but also a great hit (commercial and scientific) for the organizations they work in. It cites several examples on how different ideas were initially rejected and ended up being the heroic super-ideas that eventually saved or made the companies continue with their success. 

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Innovation drives success in business. This book focuses on the concept of "disruptive technologies" and the abandonment of traditional business practices when it comes to research and development. - Recommended by Justin, Marketing Club President

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