The Persuasion Handbook: Developments in Theory and PracticeVienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery. |
Contents
Oscillation in Beliefs and Decisions | 17 |
The Quick and the Strong | 39 |
News Media | 63 |
6 | 99 |
Its Impact on Persuasion Theory and Research | 155 |
The HeuristicSystematic Model of Social Information Processing | 195 |
Theory and Applications | 233 |
The Theory of Reasoned Action | 259 |
Persuading in the Small Group Context | 477 |
A VariableBased Typology and a Review | 495 |
Principles That | 513 |
Persuasion in the Legal Setting | 543 |
Enlarging the Role of Environment as | 633 |
Overcoming the Challenges of Environmental | 661 |
The Impact of News and Entertainment | 691 |
The Role of Meaning Construction in | 729 |
Discrete Emotions and Persuasion | 289 |
Persuasion and the Structure of Affect | 309 |
Guilt as a Mechanism of Persuasion | 329 |
Persuasive Effects of Product Warning Labels | 345 |
Language and Persuasion | 371 |
Message Framing in the Prevention and Early Detection of Illness | 391 |
Figurative Language and Persuasion | 407 |
Nonverbal Influence | 445 |
The Embodied Meaning of Media Forms | 749 |
Interactive Technology and Persuasion | 765 |
Final Thoughts About Persuasion | 789 |
797 | |
847 | |
849 | |
About the Editors | 863 |
Other editions - View all
The Persuasion Handbook: Developments in Theory and Practice James Price Dillard,Michael Pfau Limited preview - 2002 |
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