Start Up: A Silicon Valley Adventure

Front Cover
Warner Books, 1997 - Businessmen - 322 pages
2 Reviews
This account describes what can happen to a business venture in the fierce world of Silicon Valley when its timing is wrong, its technology too speculative and its market not yet ready. Computer scientist Jerry Kaplan auctioned his award-winning computer company GO in July 1994, after six fast-paced years in the start-up game accruing a value of $60 million. This book presents each stage of the GO venture, from the birth of the idea to the start-up game and war with Microsoft, and on to the final showdown.

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STARTUP: A Silicon Valley Adventure

User Review  - Kirkus

Kaplan, the intrepid founder of a company that was devoted, in every sense of the word, to a new kind of computer, chronicles his hazardous adventures in darkest Silicon Valley. The pen may be ... Read full review

LibraryThing Review

User Review  - eduardoshanahan - LibraryThing

I finished Startup: A Silicon Valley Adventure a few days ago. Even being a kind of ‘old’ book (most of the technology advance they were trying to do sounds prehistoric a decade after) the problems ... Read full review

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