The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice

Front Cover
R. Brian Stone, Leah Wahlin
Routledge, Jun 19, 2018 - Art - 352 pages

This collection offers an expansive, multiplatform exploration of the rapidly-expanding area of motion design and motion graphics, taking into account both theoretical questions and creative professional practice. Spanning interaction design, product interfaces, kinetic data visualizations, typography, TV and film title design, brand building, narrative storytelling, history, exhibits and environments, editors R. Brian Stone and Leah Wahlin offer an interdisciplinary range of academic essays and professional interviews that together form a dialogue between motion design theory and professional practice.

Written for both those critically engaged with motion design as well as those working or aspiring to work professionally in the field, the book features a range of international contributors and interviews with some of the best-known designers in the field, including Kyle Cooper, Karin Fong, and Daniel Alenquer.

The Theory and Practice of Motion Design seeks to illuminate the diverse, interdisciplinary field of motion design by offering a structured examination of how motion design has evolved, what forces define our current understanding and implementation of motion design, and how we can plan for and imagine the future of motion design as it unfolds.

An accompanying online resource site, www.motionresource.com, contains visual representations of the examples described in the text.

 

Contents

The Theory and Practice of Motion Design
Practice Application
Liberating Words from the Printed Page
The Evolution of the Motion Graphic Design Discipline Seen Through Its Definitions
Interdisciplinary References for Teaching
Engaging Form Meaning and Media
Figures of Speech and Motion Design
Image Composites in Title Sequences
A conversation with Guy Wolstenholme and Jon Hewitt Moving Brands
A conversation with Jakob Trollbäck Trollbäck+Company
A conversation with Jeff Arnold Microsoft
A conversation with Kyle Cooper Prologue Films
A conversation with Karin Fong Imaginary Forces
Application and Impact on the Exhibition Experience from Theory
SplitScreen and Asynchronous Video
A conversation with Isabel Meirelles author of Design for Information

How Visual
Motion Attracts Attention
A conversation with Daniel Alenquer Playerium
A conversation with Matt Pasternack InfoMotion
Understanding Motion Literacy through Systems and Behaviors
Practitioner Perspectives on Educating Motion Designers

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About the author (2018)

R. Brian Stone works in the area of motion design, interaction design, information visualization, and user experience, and is an Associate Professor of Design at The Ohio State University. His work has garnered numerous awards for design excellence, and he has held visiting appointments at the National University of Singapore, Escola Superior de Desenho Industrial in Brazil, and Universidad Americana Managua in Nicaragua.

Leah Wahlin’s academic background in English literature and composition pedagogy is layered with professional experience in content development and project management. She brings her interest in the intersections of technology, design, and strategic communication to her role teaching technical and professional communications in the Department of Engineering Education at The Ohio State University.

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