App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

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"O'Reilly Media, Inc.", Aug 31, 2010 - Computers - 352 pages
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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

  • Learn about the App Store and how Apple's mobile devices function
  • Follow guidelines for vetting and researching app ideas
  • Validate your ideas with customers -- and create an app they’ll be passionate about
  • Assemble your development team, understand costs, and establish a workable process
  • Build your marketing plan while you develop your application
  • Test your working app extensively before submitting it to the App Store
  • Assess your app's performance and keep potential buyers engaged and enthusiastic
 

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Contents

Foreword
1
Preface
3
Strategy
15
You Have an App IdeaNow What?
17
Finding Your Inner App
51
From Idea to Concept
85
Development
115
For Hire Identifying Help
117
Launch
205
Preparing for the App Store Submission
207
Building Your Marketing Crescendo
231
Measuring Success and
281
When Mobile Is No Longer the Exception
313
Tips and Tools
315
Tips and Tools
317
Index
327

Getting a Working App
143
Making Your App Better Before It Reaches the
183

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