App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
What people are saying - Write a review
Review: App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really WantUser Review - Charlie - Goodreads
Very well laid out, very interesting introduction to Apple App creation, lots of useful links. Read full review
Review: App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really WantUser Review - Jenny Thompson - Goodreads
I found this book to be very helpful. Yarmosh outlines the journey of making an app from the initial idea, through development, all the way past publishing to customer support. I would say I ... Read full review
Preparing for the App Store Submission
Building Your Marketing Crescendo
Measuring Success and
When Mobile Is No Longer the Exception
Tips and Tools
Tips and Tools
Getting a Working App
Making Your App Better Before It Reaches the