Free Prize Inside: How to Make a Purple Cow

Front Cover
Penguin, May 11, 2004 - Business & Economics - 256 pages
2 Reviews
How to find the soft innovation that will make your product, service, school, church, or career worth talking about.

We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable.

Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself.

Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you?re in. Consider these free prizes:

• The Tupperware party, which turned buying plastic bowls into a social event
• Flintstones vitamins, which turned a serious product into something fun
• The free change-counting machine at every Commerce Bank branch
• The little blue box from Tiffany, which makes people happy before they even open it

This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.


From the Trade Paperback edition.
 

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LibraryThing Review

User Review  - markdeo - LibraryThing

I recommend all of Seth Godin's books for business and marketing. Always something new to learn and add to your business. Very simple and practical. This is a solid book. Read full review

LibraryThing Review

User Review  - figre - LibraryThing

I went into this book with low expectations and was greatly surprised. Not only did it live down to those expectations, I was amazed that a book could be created from such an amalgam of disconnected ... Read full review

Contents

THE NEXT BIGMARKETING IDEA?
WELCOME
ACKNOWLEDGMENTS
FREE PRIZE INSIDE
YOU CANT BUY ATTENTION
SECTION 1WHY YOU NEEDA FREE PRIZE
SECTION 2SELLING THE IDEA
SECTION 3CREATING THE FREE PRIZE
NOTES
INDEX
BULL MARKET
THE QUICKNOTES VERSION
THE NEXT BIGMARKETING IDEA
Copyright

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About the author (2004)

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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