Effective Internal Communication

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Kogan Page Publishers, 2008 - Business & Economics - 274 pages
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Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
 

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Contents

Introduction
1
Part 1 Setting the Scene
7
Chapter 1 What is internal communication?
9
Chapter 2 What does it take to be an internal communicator?
17
Chapter 3 Your audience who are they?
25
Chapter 4 Theories into practice
32
Chapter 5 Managing internal communication inhouse
48
Chapter 6 Outsourcing the internal communications function
58
Chapter 16 The creative aspects writing editing and designing it yourself
150
Chapter 17 Publishing the printed word the logistical aspects
160
Chapter 18 Broadcast do it yourself or call in the experts?
167
Chaper 19 Managing change
172
Chapter 20 Communicating in a crisis
182
Chapter 21 Signposting the ether
190
Chapter 22 They go it alone online
202
Chapter 23 How to measure success
212

Chapter 7 How the legal framework fits in
65
Chapter 8 The channels vehicles and activities
79
Chapter 9 Who uses which media for what
93
Chapter 10 The receiving end
101
Chapter 11 Communicating with special groups
109
Chaper 12 The globally dispersed workforce
119
Part 2 Getting it Right Practical Application
127
Chapter 13 How to do it setting about communication
129
Chapter 14 We can all talk cant we? Face to face
136
Chapter 15 Leading from the middle
142
Chapter 24 How to make it happen gone shopping
223
Chapter 25 Internal communications the future
231
Appendix 1 Internal communications knowledge and skills
239
Appendix 2 Communications in the public sector
250
Appendix 3 Setting up an internal communications function things
253
Appendix 4 Useful addresses
257
References
259
Further reading
263
Index
266
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About the author (2008)

Lyn Smith worked as a professional communicator for over 30 years, moving from film publicity to internal communications, then to copywriting and media relations for a direct marketing agency. After working in newspaper journalism for several years, she returned to public relations consulting. Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and has been recognized by the International Association of Business Communicators for her work with BP in this area.

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