Effective Internal Communication
Internal communication has previously been overlooked in standard approaches to public relations, both in theory and in practice. The second edition of Effective Internal Communication explores the ways in which attitude is fast changing as more and more organizations recognize that good communication with their workforce is vital for continued success and profitability.
In a practical and jargon-free style, Effective Internal Communication looks at how internal communication is conducted across the different sectors and in organizations of differing sizes and complexity. Crammed with practical examples and useful advice, the book contains numerous topical case studies that serve to bring theory and often complex issues to life.
This completely up-to-date second edition looks at a wide range of issues related to internal communication, including managing internal communication, internal communication across the sectors, the legal framework, the measurement of results, the effects of technology and managing change.
The new edition also contains new chapters on communicating in a crisis, leadership by mid-level managers, and the future of internal communication.
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Part 1 Setting the Scene
Chapter 1 What is internal communication?
Chapter 2 What does it take to be an internal communicator?
Chapter 3 Your audience who are they?
Chapter 4 Theories into practice
Chapter 5 Managing internal communication inhouse
Chapter 6 Outsourcing the internal communications function
Chapter 16 The creative aspects writing editing and designing it yourself
Chapter 17 Publishing the printed word the logistical aspects
Chapter 18 Broadcast do it yourself or call in the experts?
Chaper 19 Managing change
Chapter 20 Communicating in a crisis
Chapter 21 Signposting the ether
Chapter 22 They go it alone online
Chapter 23 How to measure success
Chapter 7 How the legal framework fits in
Chapter 8 The channels vehicles and activities
Chapter 9 Who uses which media for what
Chapter 10 The receiving end
Chapter 11 Communicating with special groups
Chaper 12 The globally dispersed workforce
Part 2 Getting it Right Practical Application
Chapter 13 How to do it setting about communication
Chapter 14 We can all talk cant we? Face to face
Chapter 15 Leading from the middle
Chapter 24 How to make it happen gone shopping
Chapter 25 Internal communications the future
Appendix 1 Internal communications knowledge and skills
Appendix 2 Communications in the public sector
Appendix 3 Setting up an internal communications function things
Appendix 4 Useful addresses