Data Visualization For Dummies

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John Wiley & Sons, Jan 6, 2014 - Computers - 256 pages
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A straightforward, full-color guide to showcasing data soyour audience can see what you mean, not just read about it

Big data is big news! Every company, industry, not-for-profit,and government agency wants and needs to analyze and leveragedatasets that can quickly become ponderously large. Datavisualization software enables different industries to presentinformation in ways that are memorable and relevant to theirmission. This full-color guide introduces you to a variety of waysto handle and synthesize data in much more interesting ways thanmere columns and rows of numbers.

Learn meaningful ways to show trending and relationships, how toconvey complex data in a clear, concise diagram, ways to createeye-catching visualizations, and much more!

  • Effective data analysis involves learning how to synthesizedata, especially big data, into a story and present that story in away that resonates with the audience
  • This full-color guide shows you how to analyze large amounts ofdata, communicate complex data in a meaningful way, and quicklyslice data into various views
  • Explains how to automate redundant reporting and analyses,create eye-catching visualizations, and use statistical graphicsand thematic cartography
  • Enables you to present vast amounts of data in ways that won'toverwhelm your audience

Part technical manual and part analytical guidebook, DataVisualization For Dummies is the perfect tool for transformingdull tables and charts into high-impact visuals your audience willnotice...and remember.


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Selected pages


ExploringCommon TypesofData Visualizations
Mastering Basic Data Visualization Concepts
Defining an EasytoFollow Storyboard
Developing a Clear MockUp
Adding Effective VisualstoYour MockUp
Adding Functionality and Applying Color
Exploring User Adoption
Putting Data Viz Techniques into Practice
The Part of Tens

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About the author (2014)

Mico Yuk is founder of She is a Business Intelligence coach,global keynote speaker, and analytics blogger. StephanieDiamond is a former marketing director for AOL, founder, and the author of seven businessbooks, including Social CRM For Dummies.

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