Data Visualization For Dummies

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John Wiley & Sons, Jan 6, 2014 - Computers - 256 pages
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A straightforward, full-color guide to showcasing data so your audience can see what you mean, not just read about it

Big data is big news! Every company, industry, not-for-profit, and government agency wants and needs to analyze and leverage datasets that can quickly become ponderously large. Data visualization software enables different industries to present information in ways that are memorable and relevant to their mission. This full-color guide introduces you to a variety of ways to handle and synthesize data in much more interesting ways than mere columns and rows of numbers.

Learn meaningful ways to show trending and relationships, how to convey complex data in a clear, concise diagram, ways to create eye-catching visualizations, and much more!

  • Effective data analysis involves learning how to synthesize data, especially big data, into a story and present that story in a way that resonates with the audience
  • This full-color guide shows you how to analyze large amounts of data, communicate complex data in a meaningful way, and quickly slice data into various views
  • Explains how to automate redundant reporting and analyses, create eye-catching visualizations, and use statistical graphics and thematic cartography
  • Enables you to present vast amounts of data in ways that won't overwhelm your audience

Part technical manual and part analytical guidebook, Data Visualization For Dummies is the perfect tool for transforming dull tables and charts into high-impact visuals your audience will notice...and remember.


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Selected pages


ExploringCommon TypesofData Visualizations
Mastering Basic Data Visualization Concepts
Defining an EasytoFollow Storyboard
Developing a Clear MockUp
Adding Effective VisualstoYour MockUp
Adding Functionality and Applying Color
Exploring User Adoption
Putting Data Viz Techniques into Practice
The Part of Tens

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About the author (2014)

Mico Yuk is founder of and She is a Business Intelligence coach, global keynote speaker, and analytics blogger. Stephanie Diamond is a former marketing director for AOL, founder of, and the author of seven business books, including Social CRM For Dummies.

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