Gower Handbook of Internal Communication

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Marc Wright
Gower Publishing, Ltd., 2009 - Business & Economics - 468 pages
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A comprehensive guide to managing communication within organizations, the Handbook recognises Internal Communication's continued growth as a management discipline. It is aimed at leaders who want insight into IC techniques for use in both day-to-day operational and change situations, for example, and also at the communication specialist seeking shared wisdom and new ideas. Early chapters examine changes in the strategic context in which today's IC departments are operating. These include organizations' increasing need for innovation and responsiveness in a superfast changing environment; employees' increasing assertion of rights and personal requirements at work; management's increasing recognition of the importance of corporate reputation/brand value, particularly how to sustain and extend it; and finally, the effects on work and management patterns of digital communication. Step-by-step guides introduce you to creating IC strategies and to carrying out research and measurement.
 

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Contents

THE FUNDAMENTALS OF INTERNAL COMMUNICATION
5
Measurement
7
Creating an Internal Communication Strategy
19
What Makes a Competent Communicator?
49
Connecting with the Unconnected
67
Recognising and Rewarding Employees
81
Communication at the Coalface
99
CLASSIC MODELS FOR COMMUNICATION
117
Leadership and Engagement
229
Communicating Through a Merger or Acquisition
271
Make Change Last
279
New CEO A Case Study in Communicating
299
ADVANCED COMMUNICATION SKILLS
305
Corporate Social Responsibility and the Communication Professional
307
Storytelling and Business
313
Moving Minds
327

Maslows Hierarchy of Needs
119
The Change Curve
125
Management Theories X Y and Z
131
The Johari Window
139
McLellands NeedsBased Model of Motivation
145
Herzbergs TwoFactor Theory
149
Mayos Hawthorne Study
153
SKILLS AND MEDIA
157
Writing Skills
159
How to Commission a Video
167
Better Presentations
175
The Concern Scale
185
How Intranets and Related Technologies are Redefining Internal Communications
189
Appreciative Inquiry
199
How to Run a Focus Group
205
Facilitation Skills for Line Managers
223
LEADERSHIP AND CHANGE COMMUNICATION
227
Perspective The Hidden Dimension
331
Cultural Barriers
341
Using Pictures to Convey Strategy
349
Communication Champions
361
Better Emails The WHY Technique
369
Creating Meaningful Dialogue at Work
373
Advanced Employee Engagement
387
How to Create an Award Winning Change Campaign
403
SOCIAL MEDIA INSIDE THE ENTERPRISE
417
Social Media An Introduction
419
First Steps in Implementing Social Media
429
Blogs and Blogging
435
Blogging for the Finance Sector
441
Writing for the Web
447
Instant Messaging as a Communication Tool
451
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About the author (2009)

One of the leading practitioners in internal communication, Marc Wright is former Chairman of the International Visual Communication Association and a Board Director of the International Association of Business Communicators. Previously he was Chairman and Creative Director of MCA Live and Crown Business Communication. Marc wrote and directed the BBC series Twenty Steps to Better Management and is publisher of simply-communicate.com.

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