From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

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Margit Huber, Susanne O'Gorman
Springer Berlin Heidelberg, Nov 6, 2010 - Business & Economics - 203 pages
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Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

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