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Can marketing apply to NHS health care?
Marketing NHS health care objective setting
Market research in the NHS
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advertising adverts analysis British Airways British Rail business plan buyers Chapter clinical audit clinicians commercial marketing comparatively competitors consumer cost data collection methods decide decisions demands DMUs ethical evaluation external firm firm's function GP referral groups Health Authority health care health policy health promotion health services hospital iatrogenesis implementation instance line managers managerial market research data marketing activity marketing mix marketing plan marketing strategy Marks and Spencer medical audit necessary NHS internal market NHS managers NHS organization NHS services NHS staff objectives organizational outcome indicators patients practice profit provider-led QALYs quality assurance quality chain quality circles questionnaires questions responses sample secondary secondary care segments sellers semiotic service contract service design service specification social marketing standards step target audiences target population Tesco tracking data tracking variables user-led users Vignette