Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

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Penguin, May 15, 2008 - Business & Economics - 320 pages
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The captivating story of the mavericks who emerged from the dot-com rubble to found the multibillion-dollar companies taking the Web into the twenty-first century

Once You?re Lucky, Twice You?re Good is the story of the entrepreneurs who learned their lesson from the Internet bust of 2000 and in recent years have created groundbreaking new Web companies. The second iteration of the dot-coms?dubbed ?Web 2.0??is all about bringing people together. Social networking sites such as Facebook and MySpace unite friends online; YouTube lets anyone post videos for the world to see; Digg.com allows Internet users to vote on the most relevant news of the day; Six Apart sells software that enables bloggers to post their viewpoints online; and Slide helps people customize their virtual selves.

Business reporter Sarah Lacy brings to light the entire Web 2.0 scene: the wide-eyed but wary entrepreneurs, the hated venture capitalists, the bloggers fueling the hype, the programmers coding through the night, the twenty-something millionaires, and the Internet ?fan boys? eager for all the promises to come true.
 

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Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0

User Review  - Not Available - Book Verdict

Some folks think that Silicon Valley went bust along with the dot.com meltdown of 2000, but Business Week columnist Lacy begs to differ. Here, she explores the new terrain of Web 2.0 coming out of a ... Read full review

LibraryThing Review

User Review  - ennui2342 - LibraryThing

I have a soft spot for this kind of book, I guess it's my alternative to soap - high tech gossip. I'm always fascinated by the lives behind successful entrepreneurs.However, entertaining as this was ... Read full review

Contents

WINNING IS EVERYTHING
BUBBLING BACK
FUCK THE SWEATERVESTS
LEMMINGS AT THE GATE
THE MOB GIVETH AND THE MOB TAKETH AWAY
THE RETURN OF THE KING
THE MARK ZUCKERBERG PHENOMENON
WORLD DOMINATION
MIDTOWN DOORNAIL
SELL
THE NONTREPRENEUR
EPILOGUE
AUTHORS NOTE ON SOURCES AND REPORTING
Acknowledgements INDEX
Copyright

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About the author (2008)

Sarah Lacy has reported on startups and venture capital in Silicon Valley for nearly a decade. She writes a biweekly column for BusinessWeek called "Valley Girl," and co-hosts "Tech Ticker" on Yahoo! Finance. She lives in San Francisco.

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