Consumer Culture and Postmodernism

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SAGE Publications, Feb 1, 1991 - Social Science - 192 pages
Implicit within claims that society itself is in some sense postmodern is an argument about the priority of consumption as a determinant of everyday life. In this view, mass media advertising and market dynamics lead to a constant search for new fashions, new styles, new sensations and experiences. Material goods are consumed as `communicators'; they are valued as signifiers of taste and of lifestyle. This volume examines the viability of this portrait of contemporary society. Mike Featherstone explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a `postmodern' world. He examines the theories of consumption and postmodernism among contemporary social theorists such

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Contents

Definitions and Interpretations
1
Theories of Consumer Culture
13
Towards a Sociology of Postmodern Culture
28
Copyright

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About the author (1991)

Mike Featherstone is Professor of Communications and Sociology at Nottingham Trent University.CONTRIBUTORS OUTSIDE NORTH AMERICA :Zygmunt Bauman University of LeedsHenning Bech University of CopenhagenElizabeth Beck-Gernsheim Universtiy of ErlangenMary Evans University of Kent at CanterburyDavid Frisby University of GlasgowMike Hepworth University of AberdeenEva Illouz Tel-Aviv UniversityMaria Esther Maciel Universidade Federal de Minas GeraisMichael Richardson SOAS, University of LondonLaura Rival University of Kent at CanterburyAndrew Travers SomersetJeffrey Weeks South Bank UniversitySasha Weitman Tel-Aviv UniversitySam Whimster London Guildhall UniversityElizabeth Wilson University of North LondonCas Wouters University of Utrecht

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