The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

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Penguin Publishing Group, Sep 9, 2004 - Business & Economics - 240 pages
231 Reviews
A new product, a new service, a new company, a new division, a new organization, a new anything—where there’s a will, here’s the way.

It begins with a dream that just won’t quit, the once-in-a-lifetime thunderbolt of pure inspiration, the obsession, the world-beater, the killer app, the next big thing. Everyone who wants to make the world a better place becomes possessed by a grand idea.

But what does it take to turn your idea into action? 

Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes.

In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.

From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

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This is a great intro to entrepreneurship. - Goodreads
A lot of good advice. - Goodreads
I like this guy's writing style. - Goodreads
Great reference for starting a company. - Goodreads
A compendium of Kawasaki's entrepreneurial wisdom. - Goodreads
Easy to read, fun and simple examples. - Goodreads

Review: The Art of the Start 2.0

User Review  - Keri - Goodreads

Guy Kawasaki is competent in his advice for taking an idea and turning it into a functional start-up. He offers suggestions for pitching and presenting the ideas and supplements his own experience and ... Read full review

Review: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

User Review  - Angela - Goodreads

Excellent book for those considering a start up company or those trying to learn the ropes. Kawasaki speaks with a heart of a teacher so even a novice can grasp his ideas. Read full review

All 84 reviews »

About the author (2004)

Guy Kawasaki is the former Chief Evangelist of Apple and cofounder of He is the author of 11 other books, including "Enchantment", "Reality""Check", "The Art of the Start", "Rules for Revolutionaries", "How to Drive Your Competition""Crazy", and "The Macintosh Way".Attract

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