When Search Meets Web Usability

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New Riders, Apr 8, 2009 - Computers - 208 pages
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This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
 

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Contents

The Scent of Information and Web Search Engines
17
Navigational SearchesWhere Can I Go?
33
Informational SearchesWhat Can I Learn?
47
Transactional SearchesWhat Can I Do?
61
The Scent of Information and Landing Pages
71
Search Usability and Your Sites Success
89
Search Usability Is Everyones Job
107
How To Improve Your Websites Search Usability
141
Index
171
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About the author (2009)

Shari Thurow is a sought-after and popular speaker at SEO conferences. She's an experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted.

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