Influence (rev): The Psychology of PersuasionSome people just won't take no for an answer. In "Influence," Dr. Robert Cialdini explains the six psychological principles that drive our powerful impulse to comply to the pressures of others and shows how we can defend ourselves against manipulation (or put the principles to work in our own interest). "Influence" guarantees two things: Readers will never say yes again when they really mean no, and they'll be more persuasive than ever before. |
Contents
| 17 | |
Truths Are Us | 114 |
The Friendly Thief | 167 |
Directed Deference | 208 |
The Rule of the Few | 237 |
NOTES | 281 |
BIBLIOGRAPHY | 293 |
Common terms and phrases
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