Influence (rev): The Psychology of Persuasion

Front Cover
Harper Collins, 1993 - Business & Economics - 320 pages
4 Reviews
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
 

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Influence: The Psychology of Persuasion

User Review  - Lauren Sergy - Book Verdict

Cialdini's fascinating look into how opinions and behaviors are swayed by outside influence can help readers develop their own powers of persuasion. For all areas of life where influence is needed. Read full review

LibraryThing Review

User Review  - deepakjois - LibraryThing

This book has had a dramatic impact on the way I deal with ‘compliance professionals’, as Cialdini likes to call them. You will be surprised at the techniques they use, and the human tendencies that ... Read full review

Contents

The Old Give and Take and Take
17
Truths Are Us
114
The Friendly Thief
167
Directed Deference
208
The Rule of the Few
237
NOTES
281
BIBLIOGRAPHY
293
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