Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
What people are saying - Write a review
Apple ConfidentialUser Review - Not Available - Book Verdict
For your Mac community, you can't go wrong with these titles. Linzmayer's Apple Confidential is an unofficial history of Apple and a great read. Pogue's MacWorld Mac Secrets explains all the oddities ... Read full review
It’s a good book but doesn’t go much into details about some of the issues, like Legal issue between Microsoft & Apple.
This book is good for someone who wants to know how Apple was started, but it is not good for an Apple fan like me, who wants to know every thing/issue in detail.
The Genesis of Apple
The Apple III Fiasco
The Strangest Bedfellow of All
From Xerox with Love
The Making of Macintosh
What Went Wrong?
The Fallen Apple
What Jobs Did NeXT
The Pixar Phenomenon
The Star Trek Saga
From Diesel to Doctor
The Clone Quandary
The Doctors Strong Medicine