Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
What people are saying - Write a review
It’s a good book but doesn’t go much into details about some of the issues, like Legal issue between Microsoft & Apple.
This book is good for someone who wants to know how Apple was started, but it is not good for an Apple fan like me, who wants to know every thing/issue in detail.
Review: Apple Confidential 2.0: The Definitive History of the World's Most Colorful CompanyUser Review - Goodreads
Talks about apples technology. I like how they describe all the gadgets that they have made. The apple company has been arounf of years and now they are just blowing up. They are now one of the most succesful companies in the business. Read full review
The Apple III Fiasco
The Strangest Bedfellow of All
From Xerox with Love
The Making of Macintosh
What Went Wrong?
The Fallen Apple
What Jobs Did NeXT
The Pixar Phenomenon
The Star Trek Saga
From Diesel to Doctor
The Clone Quandary
The Doctors Strong Medicine