Media Wizards: A Behind-the-scenes Look at Media Manipulations
The wizards of the media employ numerous tricks to gain readers and viewers and to persuade us to buy products. The tools of the trade are revealed in highly entertaining vignettes, including Civil War photographers who moved corpses on the battlefield to make more affecting pictures, the scare tactics used by the news media, and the deceptive claims made by advertisers.
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AFTER THE BATTLE
THE PRESS AGEXTS CROSSHAIRS
FIVE ArAYS TO WAXT
Advertising and the Law
THE PRINCE OF HUMBUG
MUTANT CHICKENS CHOCOLATE CHIP
WHO ARE THE TASADY?
60 Minutes actors Alexander Gardner American Anthony Edwards audience Barnum's American Museum Baum's Bernays bias broadcast called camera character Cheskin Chicken Chyna cigarette commercial Cooke's cookie copywriter create Crichton deceptive doctor editors Elmo entertainment episodic event fake false fiction film frame Frank Baum Gettysburg Harry Reichenbach hired hoax humbug image-maker Internet Janet Cooke Jimmy's Joanie Joice Heth Jonesboro lived magazine media metaphor media wizards Michael Michael Crichton Michael Gartner Mitchell Johnson montage Morley Safer movie Museum Neiman Marcus newsmagazines newspaper P. T. Barnum package Parson Weems person photographs president press agent radio recipe Reichenbach scene sell shooting show's smoking sound bite special effects story subtext Super Bowl Swimmers Tasady television thematic reporting thing Vickers & Benson viewers Volvo weasel woman women words wrestlers wrestling wrote York City