Reputation: Realizing Value from the Corporate Image

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Harvard Business School Press, 1996 - Business & Economics - 441 pages
5 Reviews
Good reputations, says Charles Fombrun, create wealth. In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.
Reputation examines how companies in a variety of industries, such as international fashion, investment banking, packaged goods, and even U.S. business schools, compete for prestige and achieve celebrity.
Vital, relevant, and readable for professionals in public, community, investor, and employee relations as well as brand and marketing managers and senior executives.

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User Review - Flag as inappropriate told me to read this book. Really strong, and a must for anyone responsible for corporate reputation.

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thank you for sharing great knowledge. this helped me to really understand the theory.

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About the author (1996)

Charles Fombrun is research professor of management at the Stern School of Business, New York University.

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