Testimonial Advertising in the American Marketplace: Emulation, Identity, Community

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Springer, Nov 23, 2009 - History - 240 pages
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This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.
 

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I still have the original course in good condition. Lance Bloom.
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Contents

The Spirit of Emulation
1
Juba and the Legitimization of American Blackface Minstrelsy in Britain
23
Reliability in Marketing Science and Law at the End of the Age of Barnum
50
Sharing Horticultural Success in the ReconstructionEra Landscape
79
Artificial Limbs and Testimonials at the Turn of the Twentieth Century
95
Actresses Cosmetics and the MiddleClass Market
123
Bridal Testimonials and the Rise of Consumer Rites 1920s1950s
150
Charles Atlas American Masculinity and the Bodybuilding Testimonial 18941944
173
HipHop Fashion Commodity Blackness and the Culture of Emulation
206
Notes on Contributors
231
Index
233
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About the author (2009)

Marina Moskowitz is Director of the Andrew Hook Centre for American Studies and a Senior Lecturer in American History at the University of Glasgow. Marlis Schweitzer is an Assistant Professor at York University in Toronto.

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