From Worst to First: Behind the Scenes of Continental's Remarkable Comeback
The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.-The Washington Post Book World
. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.-Business Week
From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.-The Atlanta Journal-Constitution
From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'-The Seattle Post-Intelligencer
All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.
What people are saying - Write a review
Review: From Worst to First: Behind the Scenes of Continental's Remarkable ComebackUser Review - Ks Pillai - Goodreads
A Great Book on Change Management in Airlines, must read for Aviation Executives Read full review
Review: From Worst to First: Behind the Scenes of Continental's Remarkable ComebackUser Review - Steva - Goodreads
Even though I had to read this book for a management class, I really enjoyed it, and I would recommend it to anyone who is interested in learning about how to make change and make it stick. Read full review
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