Public Relations: Strategies and Tactics |
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Public Relations: Strategies and Tactics Dennis L. Wilcox,Phillip H. Ault,Warren Kendall Agee No preview available - 1995 |
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activities advertising agencies American American Cancer Society Association attitudes audience Bernays broadcast brochures Burson-Marsteller campaign Chapter client communication company's conduct corporate developed director discussed distributed editor effective employees ethical evaluation example executives FIGURE film groups Hill & Knowlton idea individual industry interest International interviews issues Ivy Lee Johnson & Johnson magazines major marketing marshmallow creme mass media material ment million Nestlé newsletter newspaper objectives opinion leaders organization percent photographs president problem professional public opinion public relations department public relations firm public relations person Public relations personnel public relations practitioners public relations program public relations representative published questionnaire questions radio Regis McKenna releases reporters responsibility role sample shows social speaker speech sponsored films story survey telephone television tions trade trademark Tylenol videotape Wall Street Journal writing